Sally Terrell

sallyjterrell [at] gmail [dot] com

CareFirst Blue Cross BlueShield: Marketing Communications Intern Sally helped develop and implement both internal and external communications. Projects included producing employee flyers and invitations for monthly webinars (August and September), copyediting and writing for the member magazine , as well as involvement in various projects with the broker communications and member communications teams.

The Reading Connection: Communications and Event Planning Intern Sally supported the communications department at a nonprofit organization in Arlington, Virginia. Her primary responsibilities were preliminary planning of the 20th anniversary gala, writing and designing a new volunteer information manual, developing fact sheets for volunteer and media kits and producing monthly e-newsletters.

Mine Action Information Center Journal of Mine Action: Editorial Assistant  This editorial position gave Sally additional experience with conducting interviews, writing, copyediting and fact-checking. In addition, Sally supported the team in coordinating a week-long annual conference for international land mine experts.

              article that was published in the Winter 2008 issue

Northern Virginia magazine: Editorial Intern During her final semester of high school, Sally was exposed to the world of print journalism and magazine writing. She developed fact-checking and copyediting skills, covered events as a media representative, conducting interviews and assisted the graphic design and public relations departments.

              article “Freecycle,” was published in the April 2006 issue.

In addition to the courses detailed below, Sally has studied the following subjects worthy of mention: Technical & Scientific Writing, News Editing, Mass Communication Law, Audio & Video Production for Digital Media, and Media and Politics.

  • In the spring of 2008, Sally enrolled in Graphic Production for Digital & Interactive Media in which she completed several projects using Adobe Photoshop, Dreamweaver and InDesign; including designing a magazine cover and a statistical graphic.

  • In the fall of 2008, Sally enrolled in a Principles of Advertising course in which she was responsible for developing a strategic communications campaign for a local nonprofit organization, Cat’s Cradle. This process can be compared to that involved in developing a response to an RFP. This process began with a meeting with the client, conducting a research plan as well as primary research, developing a target market, forming a strategy and developing tactics to reach the target group in a valuable and compelling way. At the end of the semester, Sally presented the campaign and the 50-page report to the client, SMAD (School of Media Arts & Design) department heads and advertising executives in a competition for approval to carry out the full campaign within the community.
  • In the fall of 2009, Sally enrolled in a Web Communication class which examined the use of new media in corporate communication. This course equipped Sally with a comprehensive foundation of knowledge and experience with blogs, podcasts, wikis, and social networking and bookmarking sites. Sally participated in a collaborative wiki in which the group produced a research paper about the best practices of blogs and podcasts without ever meeting face-to-face. As another aspect of this course, Sally was interviewed about the impact of  new social media on politics and produced the video and podcast below.
  • New Media Research Paper

  • In the spring of 2010, Sally completed a capstone course called Managing Corporate Media. This course required an analytical look at the modern communications industry and the impact of social media in crisis communications and image management. Course content was based on current events/case studies and relient on discussion to critique the strategies of organizations and agencies to develop best practices in brand management. 


The following is a brief podcast discussing the rising importance of interactivity in campaigns due to new social media and what this means for candidates.

Recorded and edited using GarageBand


  • “Sally is a delight to work with. She is pleasant and responsible, and she has a good work ethic. She takes on each task, no matter how mundane, with a good attitude. When she completes a task, she asks for more work. She’s very mature, and her critical thinking skills are advanced for someone her age. Sally is well suited to pursue a career in communications. She can write, edit, work with designers and clients and think on her feet. These are all necessary skills in the field.” -Joanne Drummond, Senior Communications Executive, CareFirst BlueCross BlueShield
  • “Although she doesn’t have experience in the insurance field, she immediately began questioning the logic of the first document she reviewed and called the client to work out a solution in a professional manner.  In proofing the benefit booklets she pointed out questionable statements and helped to rewrite them so they will be easier for members to understand.” -Susan Morris, Marketing Communications Associate, CareFirst BlueCross BlueShield
  • “Sally is a go-getter who can take ideas and copy and create a great finished product.” Judy Hijikata, Communications Director, The Reading Connection
  • More information can be found in Sally’s print resume 

    sallyjterrell [at] gmail [dot] com

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